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The People Behind the Work. And Why We Built This.

Who We Are at DorWay™

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The Origin Statement

DorWay™ exists to forge the next generation of bold and unreasonable pioneers — leaders who operate with integrity in any situation or circumstance, challenge the status quo, and build organizations that outlast them.

We are a category creator. Not a leadership training company that added AI, and not a technology platform that added leadership content. We built something that didn't exist before — an integrated system where proven, integrity-based leadership transformation is delivered through AI-powered coaching and human expertise working together.

We built it because the old models weren't working. Not for the leaders we'd spent decades working with, and not for the organizations those leaders were responsible for. The problem wasn't skills. The problem wasn't strategy. The problem, consistently and without exception, was a gap between who leaders said they were and how they actually operated.

That gap has a name. It's an integrity gap. And closing it — systematically, measurably, and permanently — is what everything at DorWay is designed to do.

Our Mission

To develop the next generation of leaders who practice leadership with integrity in any situation or circumstance — and in doing so, create organizations, communities, and families that are stronger because they led.

Our Vision

To pioneer a generational shift in how leadership is practiced and understood — where integrity is not an aspiration but a daily standard, where AI amplifies rather than replaces human leadership, and where the leaders we develop shape futures that have never existed before.

Our Core Values and Cultural Tenants

These are not aspirational statements. They are the standards we hold ourselves to in every client relationship, every coaching session, and every decision we make as an organization. If we fall short of them — and we will say so — we address it. That's what integrity actually looks like in practice.

Practice Relentless Integrity

We speak with intention and act with integrity knowing that our word is not just a statement — it is who we are. We practice absolute honesty in every dealing, hold ourselves accountable when we fall short, and refuse to accept the gap between what we say and what we do as normal or acceptable. This is the standard we teach because it is the standard we live.

Own It Act on It

We take complete accountability for every outcome — not as a policy but as a personal stance. When something doesn't work, we don't look for explanations. We look for what we can do about it. We execute with conviction, measure what matters, and move swiftly to correct anything that falls short of what we've committed to.

Always Put Clients First

Every strategy, every program, every decision begins and ends with one question: what is best for the client? We don't recommend programs that aren't right for someone's specific situation. We don't push next steps before the current ones are solid. Our success is defined entirely by the transformation our clients experience — nothing else.

Play Big and Be Bold

We engage only in work that matters. We partner with leaders who are committed to genuine transformation, not incremental improvement. We have the difficult conversations that other programs avoid. We challenge our clients to become something more than they currently are — because we believe they are capable of it and because doing less would be a failure of our own integrity.

Pay It Forward

Relationships are everything at DorWay. We invest relentlessly in the people we work with because we know that real leadership is built on trust, commitment, and the willingness to champion others. We are unconditionally committed to the growth and transformation of every person we work with — and we believe that when we elevate others, we elevate the world.

Practice Relentless Integrity

We speak with intention and act with integrity knowing that our word is not just a statement — it is who we are. We practice absolute honesty in every dealing, hold ourselves accountable when we fall short, and refuse to accept the gap between what we say and what we do as normal or acceptable. This is the standard we teach because it is the standard we live.

Own It and Act on It

We take complete accountability for every outcome — not as a policy but as a personal stance. When something doesn't work, we don't look for explanations. We look for what we can do about it. We execute with conviction, measure what matters, and move swiftly to correct anything that falls short of what we've committed to.

Always Put Clients First

Every strategy, every program, every decision begins and ends with one question: what is best for the client? We don't recommend programs that aren't right for someone's specific situation. We don't push next steps before the current ones are solid. Our success is defined entirely by the transformation our clients experience — nothing else.

Play Big and Be Bold

We engage only in work that matters. We partner with leaders who are committed to genuine transformation, not incremental improvement. We have the difficult conversations that other programs avoid. We challenge our clients to become something more than they currently are — because we believe they are capable of it and because doing less would be a failure of our own integrity.

Pay It Forward

Relationships are everything at DorWay. We invest relentlessly in the people we work with because we know that real leadership is built on trust, commitment, and the willingness to champion others. We are unconditionally committed to the growth and transformation of every person we work with — and we believe that when we elevate others, we elevate the world.

Discover DorWay’s Generational Pathways

Leadership isn’t just about today—it’s about creating a lasting legacy.

Through deliberate planning and holistic programs, we empower leaders to shape sustainable legacies in their families, communities, and organizations.

See How DorWay Works

Meet our Team

DorWay was built by people who have done the work themselves.

Not the work of studying leadership — the work of living it. Of building organizations, serving clients, navigating failure, making hard calls, and learning through direct experience what it actually takes to lead with integrity over time.

Every person on this team brings a dimension to DorWay that the others can’t. Together, they represent something that no single background could create alone.

CEO and Co-Founder of DorWay​

Sandor Kovacs

CEO and Co-Founder | Chief Visionary Architect
Co-Founder of DorWay

Wayne Caldwell, CFP®

Chief Enterprise Strategist and Co-Founder
Co-Founder of DorWay

Thyme Francis

Chief Client Experience and Creative Officer | Co-Founder
CEO and Co-Founder of DorWay​

Sandor Kovacs

CEO and Co-Founder | Chief Visionary Architect
Co-Founder of DorWay

Wayne Caldwell CFP ®

Chief Enterprise Strategist and Co-Founder
Co-Founder of DorWay

Thyme Francis

Chief Client Experience and Creative Officer | Co-Founder
Co-Founder of DorWay

Joe Quenneville

Chief Technology and Revenue Officer (CTO, CRO), DorWay

Our team helps leaders align their values and grow.

See how we work with leaders like you to create meaningful impact.

Learn Who We Work With

Why This team

Every person on this team has spent their career in work that is fundamentally about trust.

Sandor — the trust that comes from walking the path he asks clients to walk.

Wayne — the trust built across four decades of fiduciary responsibility to people's financial futures.

Thyme — the trust built through relationships where every detail of a client's experience is treated as a reflection of the organization's integrity.

This is not accidental. DorWay was built by people who chose the harder path — the one where your reputation lives or dies by whether you actually do what you said you would.

That's not the background of every leadership development company. It is ours.

And it is why the work we do with clients is different from what they've experienced elsewhere.

Leaders who prioritize integrity see 10x greater financial performance.
Learn more about the new generation leaders.

Learn More

The Leadership Path Begins with LIFE™ and LEAP™

Unlock your leadership potential with our signature evaluations: LIFE™ (Leadership Integrity Framework Evaluation™) and LEAP™ (Leader’s Edge Aptitude Pathway™). These assessments provide a personalized leadership roadmap based on your strengths, challenges, and long-term goals.

01.

LIFE(TM) Leadership Integrity Framework Evaluation
Gain clarity on where integrity aligns or breaks down across 9 areas of your life, revealing the foundation for your leadership potential.

02.

LIFEWorks Mastery System(tm) and AI Driven leadership
Ground yourself in integrity, resilience, and self-leadership principles in 9 areas of your life. A virtual coach that provides actionable insights, tracks progress, and offers real time feedback as you navigate challenges.

03.

LEAP(tm) Leaders Edge Aptitude Pathway
Assess your leadership strengths, gaps, and opportunities, unlocking a personalized roadmap for bold and effective leadership.

04.

Leaders Edge Path(tm) Training System
Advance through the LEP(tm) where you'll learn bold leadership practices like managing agreements, evoking excellence, and inspiring transformational results.
See How DorWay Works

The Leadership Path Begins with LIFE™ and LEAP™

Unlock your leadership potential with our signature evaluations: LIFE™ (Leadership Integrity Framework Evaluation™) and LEAP™ (Leader’s Edge Aptitude Pathway™). These assessments provide a personalized leadership roadmap based on your strengths, challenges, and long-term goals.

01.

LIFE(TM) Leadership Integrity Framework Evaluation
Gain clarity on where integrity aligns or breaks down across 9 areas of your life, revealing the foundation for your leadership potential.

02.

LIFEWorks Mastery System(tm) and AI Driven leadership
Ground yourself in integrity, resilience, and self-leadership principles in 9 areas of your life. A virtual coach that provides actionable insights, tracks progress, and offers real time feedback as you navigate challenges.

03.

LEAP(tm) Leaders Edge Aptitude Pathway
Assess your leadership strengths, gaps, and opportunities, unlocking a personalized roadmap for bold and effective leadership.

04.

Leaders Edge Path(tm) Training System
Advance through the LEP(tm) where you'll learn bold leadership practices like managing agreements, evoking excellence, and inspiring transformational results.
See How DorWay Works

The Dorway Commitment

When you engage with DorWay, you are not purchasing a program.

You are entering a partnership with a team that is unconditionally committed to your transformation. That means we will tell you what you need to hear, not what you want to hear. We will challenge you when the work is hard. We will hold the commitment to your growth even in moments when you're tempted to set it down.

And we will be here — at every stage, with every tool, with the full expertise this team brings — for as long as it takes.

Because that is what we promised. And our word is who we are.

The leadership path at DorWay begins with one honest look at where you actually stand.

Everything else follows from there.

Begin With the LIFE™ Evaluation

Already completed the LIFE™ Evaluation? Explore your next step.

Explore DorWay's Programs

Want to speak with someone from the team before you begin?

Schedule a Conversation

Want to learn more?

Take our online assessment to see how we can help you transform your leadership journey.

Join Our Community

Are You Ready to Lead Differently?

Take our online assessment to see how we can help you transform your leadership journey.

Take Our Leadership Assesment

Sandor Kovacs

CEO and Co-Founder | Chief Visionary Architect

Sandor Kovacs has spent nearly three decades doing one thing: helping leaders close the gap between who they intend to be and how they actually show up.

His career began with Run Rhino Inc., a leadership development company he founded to help executives, entrepreneurs, and teams unlock their full potential. Over the following decades, Sandor worked with some of the most respected organizations in the world — Boeing, Philips Healthcare, Comerica Bank, IBM, British Aerospace, US Steel — across industries including energy, technology, finance, legal, manufacturing, and healthcare.

What Sandor discovered through that work changed everything.

The leaders he worked with weren’t failing because they lacked skills or intelligence or ambition. They were failing — and succeeding far below their potential — because of an integrity gap. A quiet, persistent distance between what they said and what they did. Between the culture they described and the culture they created. Between their stated commitments and their actual follow-through.

And he discovered something else: leadership isn’t about managing people. It is about managing the complex web of agreements that drive how organizations actually function. That insight became the foundation of the Network of Agreements™ — one of three leadership models Sandor developed that now form the intellectual backbone of DorWay.

The other two — the LifeWorks Mastery System™ and the Leaders Edge Path™ Training System — grew directly from his experience watching what happened when leaders genuinely committed to closing that gap. The results were consistent and dramatic: not incremental improvement but fundamental transformation.

In 2023, Sandor co-founded DorWay™ — integrating nearly 30 years of proven leadership frameworks with AI-driven coaching technology. The combination creates something that hasn’t existed before: a leadership development system that provides personalized, real-time coaching and accountability support at a scale and consistency that human coaching alone cannot match.

Sandor’s philosophy is simple: insights are cheap, and results don’t lie. Everything DorWay builds is designed not to sound good in a workshop but to produce measurable, observable change in how leaders lead and what their organizations produce.

He is an active member of the International Consortium for Coaching Organizations and the Executive Coaching Summit, contributing to global conversations on leadership transformation. His training in emotional intelligence, organizational development, and ontological coaching has positioned him as a sought-after consultant, coach, and speaker working with executives and organizations around the world.

Outside of DorWay, Sandor competes in freestyle skiing and tennis, collects classic cars, and channels his creativity through music and art. His personal journey — from Australia to Hawaii to Colorado to Santa Cruz — reflects the same commitment to growth and reinvention he brings to every client he works with.

Wayne Caldwell, CFP®

Chief Enterprise Strategist and Co-Founder

Wayne Caldwell brings something to DorWay that most leadership development companies don’t have: four decades of real accountability.

As the founder, former president, and now chairman of a Registered Investment Advisory firm, Wayne has spent 40 years building an organization whose entire existence depends on one thing — the trust of clients who put their financial futures in his hands. That kind of accountability doesn’t come from a framework. It comes from doing the work every single day over a career long enough to have been tested by every kind of market condition, organizational challenge, and personal leadership pressure that exists.

Wayne’s background as a Certified Financial Planner® and his 35-plus years of entrepreneurial experience give DorWay something that is rare in the leadership development industry: genuine financial discipline. Most leadership development companies teach sustainability without practicing it. Wayne built his organization’s growth strategy, investment decisions, and financial structures with the same integrity his clients were expected to bring to their own organizations.

As Chief Enterprise Strategist, Wayne leads DorWay’s long-term expansion strategy in the $106 billion leadership development industry. He oversees financial forecasting, strategic investment, and the enterprise planning that positions DorWay not just as a relevant player in this industry but as its defining force.

More than the credentials and the strategy, what Wayne brings to DorWay is a living proof of concept. A leader who has practiced integrity across four decades of client relationships. Who has built trust not by talking about it but by honoring commitments, year after year, through the kind of timeline that makes trust real.

That is the standard DorWay teaches. Wayne has lived it.

Thyme Francis

Chief Client Experience and Creative Officer | Co-Founder
Thyme Francis is the architect of how every client experiences DorWay — from the first moment of contact through the full arc of their transformation journey.
 

Her background spans creative direction and financial services — an unusual combination that turns out to be exactly the right one for her role. The creative lens means she understands how people experience brands, communications, and environments emotionally, not just functionally. The financial services background means she understands precision, accountability, and the weight of decisions that actually matter.

What Thyme does at DorWay is ensure that the quality of the client experience matches the quality of the transformation the programs are designed to create. That every touchpoint — every communication, every program delivery, every interaction with the DorWay team — reflects the same integrity and intentionality that DorWay teaches.

She brings to every client relationship the same thing she brings to every aspect of her work: genuine attention to the specific person in front of her. Their story. Their goals. What they actually need versus what they think they need. The ability to hold both the detail and the larger vision simultaneously.

In an organization built on the conviction that leadership is fundamentally relational, Thyme ensures that DorWay practices that conviction in every interaction it has.

Joe Quenneville

Chief Technology and Revenue Officer (CTO, CRO), DorWay

Joe Quenneville is the Chief Technology and Revenue Officer (CTO, CRO) at DorWay, where he spearheads the integration of AI into leadership development, drives revenue growth, and shapes the company’s technological and strategic vision. With over 25 years of experience in technology sales and a decade of executive leadership, Joe brings a unique blend of innovation, business acumen, and client-focused expertise to position DorWay as a trailblazer in AI-powered leadership transformation.

 

At DorWay, Joe oversees sales, marketing, and the development of cutting-edge solutions like the course delivery portal and AI Coach product. He leads the creation of AI Agents and manages a network of technology agreements, ensuring seamless delivery of AI-driven tools that amplify leadership effectiveness. His strategic oversight ensures that DorWay’s digital ecosystem—including AI-powered CRM systems, content automation, and training platforms—delivers exceptional value to clients, coaches, and leadership teams worldwide.

Joe’s career is grounded in a distinguished 25-year tenure in technology sales, working with industry giants like AT&T, Visual Networks, and Motorola. At Motorola, he excelled in Wi-Fi, Wi-Fi security, and professional services, managing high-stakes contracts and driving solutions for Fortune 100 clients. His ability to navigate complex sales cycles and deliver results culminated in contracts worth over $100 million. For the past 10 years, Joe served as CEO of CyberGRC, a cybersecurity and compliance professional services firm, where he led large-scale consulting engagements and solidified his reputation as a visionary leader in technology and business strategy.

Passionate about bridging human leadership with AI innovation, Joe ensures that DorWay’s mission—“Lead with Integrity. Thrive with AI.”—is woven into every facet of his work. By aligning advanced technology with a human-centered leadership philosophy, he empowers leaders to not only adapt to the AI age but to excel in it. Joe’s leadership, paired with his extensive experience, continues to propel DorWay as the premier destination for AI-enhanced leadership development.

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